Our Brand Story

Descending upon Earth from a distant universe, celestial entities of unparalleled intelligence set out to explore human existence and unveil cosmic mysteries. Their arrival forever altered the cosmic landscape, birthing an age of enlightenment and progress.

In this defining moment, Minifire emerged armed with transformative technology, poised to revolutionize industries. Igniting innovation, Minifire leads the charge, fostering revolutionary possibilities for beings both within and beyond our world.

The experienced and international Minifire team harmoniously blends boundless expertise and resplendent ideas, transcending borders to reshape the very essence of human existence and accomplish the unfathomable.

Illuminating the market with its paradigm-shifting innovation, the Minifire brand unveils an immersive and enchanting technological universe. Like little stars converging to brighten the galaxy, Minifire products pave the way, offering affordable upgrades and an extraordinary experience to all, irrespective of origin or status.

Express LUCK is one of the Top 10 TV manufacturers in China consecutively since 2014

Minifire: Leading Innovation

Minifire is a technology brand that created by Express LUCK group. Express LUCK is one of the Top 10 TV manufacturers in China consecutively since 2014, an industry leading group in the TV and Display industry with over 20 years of expertise. Express LUCK has developed strategic manufacturing location in order to best serve our clients and consumers, with over 3000 employees around the globe.

Minifire: Leading Innovation

Minifire is a technology brand that created by Express LUCK group. Express LUCK is one of the Top 10 TV manufacturers in China consecutively since 2014, an industry leading group in the TV and Display industry with over 20 years of expertise. Express LUCK has developed strategic manufacturing location in order to best serve our clients and consumers, with over 3000 employees around the globe.

Express LUCK is one of the Top 10 TV manufacturers in China consecutively since 2014
Express LUCK is equipped with automated machinery to supports Industry 4.0 level production lines

Advanced Manufacturing

Industry4.0 level production lines equipped with automated machinery, allowing us to efficiently manufacture a wide range of monitors. Our focus is on delivering high-quality products to our customers to meet their needs. Additionally, we have a dedicated team of over 100 R&D engineers who continuously work to ensure that our products and services meet world-class standards. We utilize innovative technologies to drive continuous improvements in our products and services.

Advanced Manufacturing

Industry4.0 level production lines equipped with automated machinery, allowing us to efficiently manufacture a wide range of monitors. Our focus is on delivering high-quality products to our customers to meet their needs. Additionally, we have a dedicated team of over 100 R&D engineers who continuously work to ensure that our products and services meet world-class standards. We utilize innovative technologies to drive continuous improvements in our products and services.

Express LUCK is equipped with automated machinery to supports Industry 4.0 level production lines

About Express LUCK Group

  •  Top 10 TV Exporters consecutively in China since 2014
  • 5 Global Manufacturing Facilities across 4 Continents
  • 12 Global Operations
  • Over 3000 staff globally
  • Products Exporting to over 60 Countries Worldwide
  • 1997: Express LUCK Industrial Ltd. established
  • 2004-2005: Built the self-owned Industrial Park with 100,000 m²
  • 2014: Set-up Production Facility in Hungary
  • 2018: Awarded the Top 10 Color TV Exporters in China & Industrial Top 10 Enterprises, export volume: 6,000,000 units
  • 2019: Awarded the Top 10 Color TV Exporters in China
  • 2022: New Headquarter : Express LUCK Technology Park in Zhongshan with land area over 120000 m², production capacity raised to over 10 million units of Monitor & TV